Senior Design Strategist
HI THERE
I'm a designer/researcher/strategist passionate about creativity and innovation! I'm from Argentina but nowadays I'm living in the South West of England.
My current mission is to help Small Businesses create content for their brands and maximize the value for their users. I get truly inspired by existing and future trends, and by understanding the market where the targeted consumers live.
Key Strengths:
🚀 Innovation: unleashing creative solutions that push boundaries.
🎨 Business Design: crafting experiences that resonate.
🤝 Collaboration: thriving in the magic of teamwork.
📖 Storytelling: weaving narratives that captivate the audience.
Beyond Design:
Away from the strategies, you'll find me immersed in the world of cinema, capturing moments through the lens of my camera, and expressing my creativity through drawing. These passions fuel my drive to infuse storytelling and visual artistry into every project I undertake.
Latest Work
2022-Present
As part of the Global Product Creation & Experience team, I develop and implement creative strategies to meet customers' needs in Europe and North America. I collaborate closely with Product Managers, Art Directors, Graphic Designers, Marketing and Product Tech teams.
My strategies are based on Customer Data from several types of research. I also work on Competitor Benchmarking and Market trends to spot opportunities for our existing customers and to bring in new customers.
Key activity & achievement:
▪ Sustainability trends: conducted extensive market and trend research, developed detailed creative briefs, and worked closely with the in-house design team to bring concepts to life. This project made $600K YTD.
▪ Customer Insights: achieved $2M in 9 months with a project to collect Customer Quantitative data. The brief was crafted with 20 new design concepts.
▪ Competitor Benchmarking: created new workflow to introduce Market Research to new members and improve existing proceses.
2017-2022
Started as an intern in R&D Packaging in 2017 and got a permanent role after 9 months. I worked on innovation projects and coordinated the Sustainability agenda for Argentina.
I then moved to the UK in 2020 to be part of the Global Packaging team.
The main focus was on eCommerce and Sustainability.
I led research and experiments with recycled materials and new technologies that allowed material reductions.
Key activities & achievements:
▪ eCommerce Strategy: developed an action plan to increase consumer engagement with the Hair Care portfolio. I also improved internal processes to test and find immediate solutions for potential packaging issues.
▪ Lean Start-Up: developed the strategy for packaging creation and led Qualitative experiments with Customers to improve proposition.
I led the people pillar group where I organized and run wellbeing sessions and creative workshops.
2013-2017
Service Instrument
As a part-time assistant, I was responsible for supporting the daily operations of a small family business.
Through this experience, I developed strong communication, organizational, and time-management skills.
Trainings
Tools & Skills
Design
Adobe Cloud
Figma
Miro
3D softwares
Keyshot
User Research
Storytelling
Creative Briefs
Customer Journey
Business
Market Trend Analysis
Strategic Thinking
Stakeholder Management
Creativity
Project Management
Adaptability
Leadership in Progress
Slack
Looker
Airtable
Languages
Spanish
English
Portuguese
Courses
Politecnico di Milano
Unilever
MA Strategic Design for Innovation and Transformation
Lean Startup Methodology
Buenos Aires Gobernment
Entrepreneurship Course
Nueva Escuela Argentina de Diseño
Green Digital Skills
Video Editing and Postproduction Course (Adobe Premier and After Effects)
Universidad de Buenos Aires
BA Industrial Design
HOW DO I WORK?
I’m a curious person. I have a passion for researching and learning about new trends, entrepreneurial ventures, and the evolving role of design in solving complex problems.
I’m a creative and data-oriented designer and this allows me to seek inspiration daily, gain insights, and effectively communicate with stakeholders
I have an empathetic personality. I prioritize delivering information that resonates with the intended audience. My focus is always on the users and their needs, this approach helps me to solve problems and provide solutions that address their unique challenges.
I'm also a big advocate for Mental Health in the workplace and Emotional Intelligence in every aspect of our lives.
I love travelling and using photography to immortalize all the great moments experienced.